BRANDING + COPYWRITING + STRATEGY
Taking your brand from Blah to Brilliant, Meh to Magical, Ho-hum to Hooray!
For wellness & lifestyle brands ready to take their business (and profits) to the next level.
You’ve got a great wellness brand.
Don't keep it a secret any longer.
It's time to connect and inspire. Your awesomeness needs to be shared with the world (or at least with your ideal audience).
You just need a clear message and the right words to make your brand shine.
“People do not buy goods and services. They buy relations, stories and magic.”
— Seth Godin, Author of This is Marketing
Wondering how to create magical, money-making words?
You know what you want to say, but it's not quite making its way from your brain to the keyboard. And you're ready to throw your laptop across the room (wait, don't do that!)
As a brand owner, you have A LOT going on. Running a business, selling online, creating offers, posting on socials, and answering inquiries. It can be hard to carve out time to write copy.
You want to connect with your audience.
You want authentic, clear messaging that inspires action.
Bottom line — you want to make more sales.
Branding is the process of connecting good strategy with good creativity.
— Marty Neumeier, Author of The Designful Company
Are you tired of trying to write your own brand copy?
You've probably tried to go it alone and do this copy and branding thing solo.
You may have had some DIY successes. And quite possibly some hair-pulling, late-night #DIYfails.
→ How many hours have you spent honing your brand message by yourself?
→ Cobbling together expert brand tips from various templates you've Googled?
→ Studying courses that promise you can be a marketing savvy word-whiz?
→ Taking brand personality quizzes? But don’t know what to do with the results?
→ Or maybe you’ve hired a copywriter in the past and it wasn’t quite right...
Copywriting is one of the areas in your business where hiring an expert can save you time, headaches, and actually make you more money.
“People buy things because they hear or read words that make them want to buy things. Words matter.”
— Donald Miller
Author of Building a Storybrand
I'm Kellie, and I help wellness brand owners sharpen their messaging and nail their marketing goals.
No one ever said running a business is easy. But positioning your brand and communicating it well doesn't have to be complicated.
Creating clear, concise, and compelling copy for wellness brands is my jam. Expressing a brand promise smoothly and authentically is what lights me up.
I’ve helped clients...
Increase their annual promotion 145% over goal with targeted email + marketing efforts
Consistently drive foot traffic to their brick-n-mortar locations — up 6% from highest previous periods
Position client in the #1 spot on organic Google Search
Improve promotional email open rates from 25% - 45%
Continually sell out signature jewelry pieces with stunning product descriptions through e-commerce platform
Create a trademarked branding story for a new personal and skincare brand that helped sell thousands of pieces within seconds of launch
Copy is a direct conversation with the consumer.
— Shirley Polykoff, American Advertising Executive
Happy Clients
Kellie is an extremely talented, creative marketing guru.
The quality of her work exceeds expectations, she is extremely productive and efficient, as well as an amazingly creative writer. She has an eye for detail and is a pleasure to work with.
— Amanda Johnson, Vice President
Strategic Initiatives at True Family Enterprises
If you’re looking for a skilled and reliable copywriter, I recommend Kellie 110 percent!
Kellie is highly organized and professional, and super easy to work with. She communicates clearly and consistently. She really goes the extra mile to make sure projects come together smoothly and in a timely manner.
— Johanna Geary
Holistic Medical and Wellness Copywriter
We expected Kellie to be like the other copywriters we've hired. What we got was way more.
She quickly learned about our company, listened carefully to our needs, then put all that into on-brand, engaging messaging. She helps create our offers and presents them in a clear, compelling way. I’d recommend her to anyone looking to sharpen their brand story and inspire action. She's our go-to copywriter.
— Ronnie Gonzales
IT/Marketing Manager, Custom Comfort Mattress
Why Does Brand Copywriting Matter?
The right brand copy not only attracts your best-fit clients but also paints a picture of your brand’s promise and personality. How does your brand express itself to the world?
Fun + funky?
Savvy + sophisticated?
Bold + blissful?
Branding encompasses not only your logo, color palette, and style. It also includes a consistent tone and voice, and promise and position.
Good, engaging brand copy tells a story. It connects your brand to the reader and makes them the hero. They can picture how your brand:
Improves their life
Helps them look better
Solves a nagging problem
Makes them feel better — in a way they can’t get anywhere else
Looking for copy that connects to your ideal audience? Messaging that communicates your offer for the "I gotta have that now" type of action?
Imagine the lives that you can change, the beauty you can impart, the wellness you can share...
YOUR BRAND IS IMPRESSIVE BUT FINDING JUST THE RIGHT WORDS IS HARD.
Luckily, you don’t need to figure this all out on your own. I’ll do the heavy lifting when it comes to finding your brand voice, on-point message, and “buy-now” inspiring copy.
With an exacting work ethic and 20+ years of both client and brand marketing experience, I’ll help craft and catapult your messaging to new heights.
I help brands define their brilliance and communicate it with clarity, confidence, and a bit of messaging magic.
Let's See If We're A Good Fit And How I Can Help You Reach Your Goals.